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As a pioneer in innovation, Los Angeles proudly stands as the first city in the United States to embrace and implement unified mobility data collection standard – Mobility Data Specification (MDS). In fact, the city developed the very standard itself, generously donating it in 2019 to the Open Mobility Foundation (OMF), who has been managing it ever since. In the summer of 2019, the Los Angeles Department of Transportation (LADOT) deployed Blue Systems Mobility Manager Platform to test MDS in a real city environment. Today, the Platform remains actively used by LADOT, for the ultimate benefit of city residents and visitors.
Since the arrival of e-scooters, LADOT has adopted a forward-thinking strategy to understand the usage of micromobility and to promote these new mobility options across its Equity-Focused Mobility Development Districts (MDD) and Zones. Leveraging Blue Systems Mobility Manager, LADOT is committed to effectively managing and regulating its shared mobility, ensuring access to affordable transportation options for all Angelenos and visitors of the City.
THE CHALLENGE: EQUITABLE DEPLOYMENT OF SHARED MOBILITY THROUGHOUT THE CITY
Addressing the challenge of equitable deployment of e-scooters requires thoughtful strategies and inclusive practices. LADOT has customized the design of each MDD and their implementation to meet diverse needs, ensuring that all communities have fair access to e-scooters. In light of this challenge, LADOT needed to:
- Ensure equitable distribution of shared mobility fleets throughout the entire City;
- Incentivize e-scooter operators to deploy their vehicles in MDDs; and
- View and analyze real time and historical data related to micromobility usage in, to and from MDDs, including as the first/last mile transportation option.
SOLUTIONS WITH BLUE SYSTEMS MOBILITY MANAGER
Ensuring the equitable
deployment of e-scooters
Market dynamics can lead to concentrations of vehicles in certain areas. This scenario often presents challenges in managing and distributing vehicles effectively. LADOT set up robust deployment requirements to make sure that e-scooters are equally redistributed. Specifically, each operator that deploys in such high-demand areas as Venice Beach or Downtown, must also have at least 20% of their fleet in Equity-Focus MDDs. Through comprehensive Deployment KPIs, Blue Systems Mobility Manager enables LADOT to visualize the percentage of deployment of total fleet by each operator in each MDD and other areas of the City at any given time and historically. It ensures equitable access to e-scooters for all Angelenos and visitors through the City.
Incentivize operators to deploy in equity zones by using
trip-based fee system
Trip-based fee system is one of the most equity-friendly mechanisms of charging e-scooter operators permit fees for the privilege to deploy in a city. Indeed, under this system, the operators are charged a certain fee for each trip a consumer takes on an e-scooter, regardless of the number of the overall devices deployed. And the amount of the fee varies depending on the area of the city where the trip starts or ends. In Los Angeles, trips in the areas designated as Mobility Development Districts (MDDs) are completely free to the operators, while other areas carry between six and forty cents per trip. Blue Systems Platform automatically calculates all trip-based fees enabling LADOT to easily invoice the operators each month based on the actual e-scooter usage in MDDs and elsewhere in the City. In turn, the operators are financially incentivized to serve the areas that historically have been labeled as “transportation deserts.”
Understand the usage of micromobility as the
first and last mile transportation option
Precise and accurate mobility data visualization, coupled with the vast number of various KPIs, is one of Blue Systems’ strongest suits. Blue Systems Platform enables LADOT to view and analyze shared mobility ridership and usage data in real time and historically in each of the MDDs and compare this data to the overall e-scooter usage throughout the City. In addition, the City is able to visualize the trip origin and destination heatmaps, showing where riders come from to each MDD and where they take e-scooters to. It gives a comprehensive usage picture on how city neighborhoods interact and how disadvantaged areas are being served by these mobility options. Finally, Blue Systems Platform displays bus stops and shows the number of e-scooter trips to and from each bus stop within any given radius, demonstrating how micromobility is being used as the first and last mile solution around public transportation.
taken to date
average distance traveled
4 vehicle types
e-scooters, e-bikes, taxis, delivery bots
10 minutes 49 sec
average trip duration